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_ Creating your VISION _
Now that you know what you are selling, it’s time to find out WHO you are going to sell it to?
It’s important to try not to sell to the entire world, but rather focus specifically on the people who LOVE or NEED your product!
This week is all about identifying your perfect customers and creating a brand that gets them excited…
Before we start diving into the actual lessons, let’s get some context on what we are trying to do! Click on the voice note below to listen in …
Now you are ready to take on this weeks tasks!
Complete the following two courses in the Hustle up Series on the Educ’ish platform:
In your Notebook, identify your “User persona” and list the details of your Target market for your product/service.
Click here to discover a local success story, from nothing to greatness! Perfect motivation to get yourself moving …
Create a Brand concept that best represents your Side Hustle. This will be deciding on a Name and Logo that needs to be recognisable and appropriate for your target market and your offerings.
Use Canva (Works on a phone) to design your Logo and Name.
Try to keep your designs as simple as possible, with a focus on colour and personality!
That is it for this weeks lesson!
By the end of this week you should have a confirmed target market you are aiming at. You should also now have a chosen brand name and logo to match that you can start using going forward.
If you have not finalised your brand name and logo, then please start this weeks process again until the branding is ready!
Creating your brand and target market is essential to any business. This will affect all of your operations, marketing, and sales decisions later on in your journey!
That’s it, Week Two is done & dusted ! Once you have that Side Hustle branding locked in we can now move onto the next step around creating your costing and pricing structure …
Jump straight into Week Three, and share your progress with friends and family !!!
We want you to ask questions, share your thoughts and progress, or even just a pat on the back for your actions so far! Chat to us on any of the below channels to meet our bootcamp facilitor…
You can also email us, or even WhatsApp us on the details below.
Don’t be shy! We want to help you make the Side Hustle you always wanted…
Email – [email protected]
WhatsApp – 078 801 2270
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