Hustling 102
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Hustling 102
Over the next few months, Tshepo completed the CEOs in Training bootcamp through Educ’ish to really get his side hustle set up for success. He now had a pricing structure and all of the social media accounts set up to show off his brand and skills.
Tshepo also created a schedule using a calender to see which days he was going to work late on his off hours for the side hustle so that it did not get in the way of his admin job.
Tshepo decided to really push the promoting of his business and services through the social platforms of Instagram, TikTok, and LinkedIn. He also reached out to a few other graphic designers and even some successfully entrepreneurs from his community to get their advice and knowledge on how to grow his business.
Within the following six months, Tshepo was bringing in more clients, more design projects to work on, and importantly more money!
As Tshepo was bringing in more money from all of his extra work, he wasn’t sure what to do with it and what was the smartest option. So, he reached out to Salma for some more advice as he was almost making the same money as his admin job!
Salma was so happy to hear that he was already growing his business and making more money. Tshepo stated his issue and asked Salma what was the best way to grow his business with the extra income.
Salma then explained: “You are getting close to a key part of your journey from a side hustle to a full-time freelancer, and then onto a business owner”.
“Once you have started bringing in more money from your side hustle than your current job, you have the choice to commit to your business and do it full time. This will then allow you to make even more money with the extra time you are putting into your new freelance only work.
Then you continue to push out all of the freelance work you can by yourself, until you get to the point of too much work on your plate – This is a great place to be in”, said Salma.
Salma got excited and continued to explain: “Once you have too much work coming in and not enough of your own time to do it all, you can start to bring in other freelancers to work for you! Find other talented workers you trust that could do the job well and agree a freelance fee with them. Now your role in the businesses is to bring in all of the clients and do the important jobs!”.
Salma also sent Tshepo a voice note after their conversation. She explained how important it was for Tshepo to not only make more money from the business but to also keep a running budget to manage what he is making. She suggested he get a budget started to breakdown the monthly costs he has for himself and for his business needs but keeping them separate is key.
Then Tshepo can really push his business as far as he wants once he understands what cash flow is required each month!
Continue with your lesson to find out what happens with Tshepo …
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