Lesson Two
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Lesson Two
Your personal brand is your reputation. It determines the way people interact with you even before you’ve met them. In a way, it allows you to mould the perception people have of you and predetermines future outcomes of conversations, interactions and even opportunities.
It’s a great way to be proactive in determining what other people’s experiences should be.
Being in such a digital world means we assume nobody is watching. I always picture my mom, dad, friends, and colleagues sitting in front of me when I publish content. It works as a great technique to gauge people’s reactions. If mom would think its nasty, chances are, someone else’s mom would think so too. If your friend would think it’s inappropriate, the same applies.
Don’t just hide behind and avatar because nobody’s physically in the room.
My go-to strategy is to look at what everybody is doing. And avoid that. Why? Let’s look at LinkedIn for example, everybody’s bio says, “I help businesses…” Yawn! Youtubers all start their videos with “Hey Guys…” Everybody is doing the same thing in different ways. Be bold and do something different. If you do it long enough, it’ll stop being weird.
Everything that’s “normal” was weird when the first person did it. Be that person.
Does my personal brand have an affect on my business sales?
