Lesson Three
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Lesson Three
Truth is that YouTube is the best free university. If you can think it, there’s probably a YouTube tutorial for it. But, don’t underestimate the power of doing it old-school. Read books.
That’s where the real secrets and hacks are.
It’s basic. Brands are experiences – And, marketing is the effort to make people want to take part in those experiences. Forget about the noise. Always understand that it’s another person on the other side of that billboard, TV ad, or phone screen. Speak to people in a way that you would also listen. Do you know what’s better than the next best creative idea?
The experience that someone can relate to and remember for a lifetime. That’s the fundamental element of successful campaigns.
People are vain. We look in the mirror before we go out. We look at our reflection when we walk past windows. Then why do you assume when we get online, we care about you? We do it for us. Make your messages about the people you wish to speak to, and they will always resonate and connect.
Stop marketing to people.
Market with people!
Which method is the easiest to learn the tricks of branding?
