Lesson Three
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Lesson Three
Now that you know exactly who your target market is, how do you sell to them specifically. It’s time to leverage off from the User persona you just created!
In our example, Christina is 22, Loves Insta and TikTok, and is passionate about recycling and the Vegan movement. So, your advertising and Copy writing (The words and phrases in your posts/Ads) should highlight and sell these topics not just your product. Include designs that promote recycling and animal care, use meme designs that are famous to that age group.
By personalizing your product to attract your target market, you will significantly increase your changes of sales and repeat business. They can get a phone cover at any phone store in their area, but a creative and appealing design is worth the extra expense.
In your posts/ads you should sell these concepts of values and individuality – More than just the product itself!
This is a critical component of your operations – How you engage with your audience and customers. As this is a Side Hustle and not a huge company, you wont have many hours free to use every social media avenue. So, you need to identify which platforms best represent your Target market and has the biggest group of your market. If you know most of your customers use Instagram and TikTok, then don’t waste your time posting your content on Facebook or Gumtree. Paying for Ads in Magazines and newspapers would be a waste of money as your target customer and many like her don’t read paper-based content anymore!
It is best to start off with 2 or 3 social platforms and start building your community of customers. You have identified that your market most uses these platforms and now it is about attracting them to your channel and products/service. Find the Hashtags that best describe your brand, regularly post about your product – Content – and specials to keep them engaged. Post about your brand values, experiences and talk to people about it. Relationships sell more products than a simple discount would!
As you get started, you will regularly get people giving you their opinions on what you are doing right and wrong. Some of this will be helpful, and always be willing to learn from those that have been down the same road before. However, it is easy to take comments personally and feel uncertain about what changes to add or remove.
This is where your User persona is important to use and bounce ideas off from. Ask yourself if a certain change would benefit your Target market or just the person that suggested the change. You need to ensure any changes you make are best for your User persona as they are the ones buying your product.
Always trust your Instincts – It’s your baby!
Where is the best place to advertise your product for Christina?
