Lesson Two
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Lesson Two
You’re not selling water, so don’t expect everyone to buy your product.
Ask yourself, who needs what you are selling? What problem or task are you taking off their hands by selling this to them? The type of person you are imaging is what your target market will look like. You can then identify how often they would likely need your product each month, how they want it delivered and how it fits into their lifestyle.
By putting yourself in their shoes, you can understand what it is they want most out of your product. This allows you to address some of their concerns before they even ask it.
So now we are getting really specific! It’s time to create your character that will help you determine your sales strategy. Don’t be afraid to get super detailed with this profile, this will help you make decisions later on in your journey. It doesn’t mean you won’t sell your product/service to others that don’t fit this profile, but it is the market you will be aiming your sales at! These are a few pointers to start you off – But add in your own!
The Basics:
Age range – Stage of life
Probable income bracket (lower, middle, upper)
Living situation (Single, Married, Kids, Home with parents)
Gender – Variety of products for both or only one
Values – (Religious beliefs/limits, dietary choices – Vegan, allergies etc)
Graffiti design phone covers
Personalised phone and tablet covers, designed with colourful and creative patterns.
Target Market:
Youth and Young Adults – Aged 14 to 30
Lower to Middle income bracket
Living with parents or first-time renter
Not limited by Gender
Progressive values – Climate change, Gender equality, Animal rights etc.
Social influence – Followers of Instagram, TikTok, Snap Chat etc.
Electronic change – Always using the latest technology and devices.
Which characteristic is most used for demographics?
