Lesson Three
CloseConnection slow - Try reload
Lesson Three
The best way to get into this industry and role is to start out with the area of expertise you have available to you, and then simply starting out with social media. Start sharing your expertise with a simply three tips on how to do something, or quick reel as a how to guide. By doing this you become associated with a specific them and a specific solution by placing yourself in that space.
So, the initial aim is to create such a strong association of yourself within a specific theme that you become the person they think of when they talk about a problem or solution within that space, and you are now the individual they feel they can relate to.
Graphic Design Short course
The capabilities of social media allow us to break into this industry and role at such a low cost. By understanding how to position yourself on social media will ensure that the audience immediately relates you to this topic, so therefore your social accounts and branding should reflect and showcase this value.
Speak to people you know that make up the audience you want to speak about, get their buy in and feedback on your concepts and delivery. Find the type of customer or audience you are wanting to engage and offer up your solution as a service.
It is also important to work on the mutually beneficial relationships that require both give and take whilst you build up your brand and status.
The key functions a founder can focus on to build their brand presence and speaking for their business is to focus on clarity of communication. Clearly identify and communicate what your solution is and what it looks like, whilst also ensuring they understand exactly how to engage with your solution.
This is why it is so important to have a clear call to action on every social media post, every meeting, or any engagement.
Ensure on every action you have that direct call to action that they understand exactly what is required for the next steps in this journey. Even if it is something as simple as booking the next meeting, it needs to be obvious and successfully followed through.
Just start speaking about a topic you have an expertise with or a strong passion and do so consistently. Don’t start with a few segments and then give up based on low traction – Continue with the efforts and be a consistent voice in that space until you build that traction with the audience. Join a speaking association to learn from the others in that space.
One key tip to focus on within the speaking space is to build a community! When you are speaking and sharing to a community, find ways to create a space that people can understand, champion and support what you do so that others can buy into this concept. This community will be what really drives engagement and sales for you in the long run.
To create your own unique voice within the industry, look at what you enjoy and what the world needs. Lean on your passions, expertise, and knowledge you must build on.
Find a way to create and establish a unique take on your subject matter – This is your differentiation that you can sell from as a perspective.
What factor really drives engagement and sales for you in the long run ?
