Lesson Two
The majority of expectations you face within the music industry revolve around being current and relevant whilst maintaining a high level of engagement. This can be difficult and draws a fine line between trending options and your own personal expectations you have of your music. This requires you to step back and regularly check in on your mental space, allowing you to stay true to your authenticity as opposed to posting trending content that fails to portray your real character.
Balance is key, this is realised by remaining aware of the industry around you and where you fit in.
There is a great sense of self growth and satisfaction unlike any other, you really love and appreciate what you do which is really important for your self-worth. Within a tough and competitive industry, any financial reward and related success is extremely validating and an important motivating factor. This keeps you focused on the ambition of true success and helps you fend off the temptation of reverting back to more traditional career options.
The music industry limitations can be a significant disadvantage for an up and coming musician. The internet does allow for a wider reach to a bigger audience, but also results in most people not paying for their music. This forces you to find more innovative and alternate routes to making money from your talents. You will have your dedicated fan groups that will pay for your music and products, but you have to earn that following through engaging content and relationships. Live performances are the main financially rewarding initiatives but have been severely restricted throughout the recent pandemic’s limitations.
When there are serious limitations to your financial growth, you need to consider creative ways to keep the income stable. This includes initiatives such as guitar lessons, customising merchandise products and unique branding products that grab the attention of your market.
A musician starting out on their career will face numerous challenges, some easier to spot than others. Even within the advancements of the online communities and digital platforms, it can be a real struggle to connect with potential fans within your market. This is due to there being a wealth of exceptionally talented musicians all trying to achieve the same exposure and success. You need to try and capitalise on your target market by promoting both your musical talents and your personality to make those connections.
Try utilising the global social media platforms available to you but stay firm to your authenticity and purpose.
What creative method can help increase your income as a musician?