Lesson One
Katlego is a marketing executive at Brilliant Link. A Sage and Acumatica ERP, and Cloud accounting software business partner with over 10 years’ experience in marketing and branding. Katlego also runs a boutique digital agency that does a lot of projects for brands.
Check out his awesome website – www.katlegothulare.com
As someone with a passion for storytelling. My goal is to tell uniquely South African stories in a relatable way. To showcase the culture and comedic element of our daily shared experiences.
Katlego has a truly unique sense of branding culture and is showcased within his entertaining brand pieces available on his website – Katlegothulare.com
Many people confuse the meaning of a “Brand” with that of a company. But, to me, a brand is the experience you create around the products and services you offer your customers.
Branding and marketing are an opportunity to carve out unique experiences that last a lifetime. Longer than the products shelf life.
If my product is amazing i don’t have to put any effort into my brand?