Lesson Six
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Lesson Six
LinkedIn is often seen as more of a business only social platform. So, this is a great place to showcase not just your offerings, but your brand and personal ambition. Since 2021, LinkedIn had just over 770 MILLION members, with the largest age group of users between 25-34 making up 60% of that total.
According to NapoleonCat – in 2020 there were just over 8 Million LinkedIn users within South Africa, this accounts for over 13% of the population in SA.
This platform can be used to promote your Side Hustle, as well as showcasing yourself as the founder and ambitious business owner you want to be – aka Personal branding!
With the majority of LinkedIn users being between the ages of 25-34, this platform is full of working South Africans with money to spend. As long as you have identified your specific market, then you can tailor your approach to attract your audience.
Knowing your target market is critical to choosing your sales strategy and how your present your Side Hustle. Here are our key elements to best utilise your target market on LinkedIn:
Chances are that many users will view your profile if they like your posts. This is a great place to explain your purpose in detail from what you are selling to your ambitions and vision. Ensure your contact details are up to date for people to reach out!
Even though it is a more formal platform, other users still want to feel connected. So, make sure you have a good profile picture and catchy headline that describes what you are all about. Think what do I offer or solve in this world?
LinkedIn allows you to view stats “Impressions” of your content. Use this to identify the type of people and locations of users that see your posts. This should help you adapt your approach to meet the people that most engage with your content.
LinkedIn has a wide variety of tools that you can use to promote your Side Hustle. Here are some great options to use if you decide LinkedIn is the platform for you:
LinkedIn actually tells you who is looking at your profile and engaging with your posts. Take this opportunity to connect and reach out to new clients. Build a relationship with users first before pitching your sales tactics – No one likes cold calls!
If you have made a sale to a user, chances are his/her network would have more potential clients that are similar. Review their connections and reach out to them as they may fit your Target market. Don’t be afraid to ask happy clients for referrals!
LinkedIn allows for groups to be formed with no limit on the amount of users. Find common groups that fit your target market and share your value. This is where you build communities, not only sales.
LinkedIn is full of new and experienced business users, so take the time to engage and learn on the job. It is free knowledge waiting to be consumed!
What should your profile picture be on LinkedIn?
