Lesson One
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Lesson One
As a professional speaker, Zanele falls under the industry known as Edutainment, taking on the roles of a key-note speaker, workshop/program facilitator, strategy consultant, coach, MC and more.
Zanele is the founder and CEO of the amazing “The UnLearners” – Focusing on strategy and culture that creates meaningful, trackable results for teams and organisations through key-note speakers, workshops, and executive coaching.
Check out The UnLearners platform or Zanele’s LinkedIn profile below:
Zanele’s ambition within her journey includes the change to separate her personal brand from the UnLearners business, so that her business can operate and function as a separate entity that will continue to scale and grow above the work carried out by the individual.
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The target market I aim at is within the corporate world, large scale business, and any organisation with high capacity and multi-nationals. But for an aspiring speaker, you can capture any target market you want provided you are solving a problem, bringing forward a solution, and really speaking to that target market audience and their needs.
The public speaking industry is a growing field of work due to the constant need for guidance within an ever-changing world. As individuals develop within a business, they need help to solve problems, to support their organisations and team to rethink, reframe, strategize, and even shift cultures.
More and more businesses be open to this role of a speaker to facilitate positive change and action, especially after the movement of the great resignation that really placed a focus on the employee value and the ability to serve their customers.
The public speaking space is moving in a very interesting change for the South African landscape, whether you serve corporate or public initiatives, the speakers value that they bring is truly being more and more appreciated locally. By understanding you don’t just have a motivational speaker but a lot more of a speaker aimed at the ability to help a team tap into contextually insights, facilitate growth and aid with a focus on the value provided as a resulting change for the audience.
The focus is now placed on the empowerment the speaker brings to the listening team, and we aim to be a professional who speaks, not simply a speaking professional. So, to do this, we need to position a level of expertise within a specific niche, that supports and empowers the audience to then solve a problem through your speaking intervention.
Which do stakeholders expect to receive from the role of a speaker?
