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Lesson Two

Mental Wellness South Africa

The main target market

We have different customers segments, so our target market are broken down into 4 categories: Homes, schools, communities, and companies. The game is focused on making all of these environments mentally healthy and create consistent mental wellness care in all the different areas that have an impact on person’s mental health.

The benefits of the game are creating a safe space to vent about your feelings and receive support. There is no judgement or shaming but compassion and understanding. People are able to tackle bite size issues without feeling overwhelmed or needing to make big changes immediately.

If you are curious about how all of this works, check out the demo video performed with the Expresso show!

Mental Wellness South Africa

What kind of benefits are expected

The products on offer are a fun and easy way to start making micro changes that focus on building better relationships with yourself, family, partners, and friends. The game takes people’s thoughts and feelings to a deeper level. People enjoy the vulnerability and support they get through the conversations that come up in the game.

The coping tools in the game are 10 mins and have fun elements, meaning you more likely to use them more often as they are easy and effective. You will meet people who can advise you and learn from their experiences about issues you currently facing. You will get to be part of an extended family of your own choosing (our community). Our community always shows up in love and compassion you can count on.

Mental Wellness South Africa

Mental Wellness South Africa

Mental Wellness South Africa

Who should be included in this game?

The people you should include in the game are family, friends, colleagues, or anyone else that is struggling mentally or emotionally.

People don’t easily know how to connect with each other on an emotional level and this is the reason for many breakdowns in communication with others. For people feeling stuck and looking to create a change in their lives but don’t know how to start or whom to talk to at first. This would mostly include people who want to build meaningful connections with other and have deep conversations about their feelings without being shamed or judged.

Quick Question

What personal skill is promoted and encouraged with this game?

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