Lesson One
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Lesson One
Meet Timothy Maurice Webster – Timothy is an Author and Media voice, contributing to publications such as Forbes Woman, Metro FM, Cliff central Podcast, The Daily Maverick & more. He has published books such as Fueling Futures, Personal Brand Intelligence, Soul to Sole and many others.
As an Author, Researching and Teaching about Human and Brand Behaviour, my work is valued in both the Leadership and Strategic Communications pillars. I started my work interested in the Psychology of Image and Branding and went back to school to study applied neuroscience.
This additional insights into how the brain processes leadership, stories, and brands, helps me support the work leaders do in leading complex teams, as well as helping communications teams position their messages/brands in the minds of their key stakeholders.
Becoming and Author course
My target market is Senior leaders and influential brands – wherever the stakes are high in ensuring large amounts of people are reached and that leaders are performing at their optimal levels.
I target senior teams to ensure they can then reach the most people. Additionally, helping junior teams become senior is also part of my work.
Within this context, female leaders are an important part of my work because I dedicated my career to my mother and the overwhelming need to see more women in senior leadership roles, requires deep insight and strategic policy shifting.
At the beginning, I focused on America where I’m from, but when I decided to base myself in South Africa, it opened up the world in very literal ways.
South Africa is a very diverse Country that the developing world looks to for social innovation, and currently, my podcast helps me target the global market. I have listeners in 30+ Countries and this allows me to target leaders and influential brands who are doing work with Female Leaders and other organizations that are aligned in my mission.
Which medium does Timothy suggest you pursue to maximise your value?
