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Lesson Three

Takealot for business course

Takealot for business course

Takealot Reach

Takealot is not a Social platform, but it is a great tool to use in selling your products across South Africa. There are many such platforms for selling your items in SA, but Takealot is by far the largest website available. Anyone can be approved as a seller, both businesses and individuals – So this is a perfect online spot for your Side Hustle products.

According to Statista – in 2022, Takealot had over 11 MILLION visits, with over 90% of the visits coming from South Africa.

Take a look at the content link below that is provided for Free by Takealot, this will detail the process for sign up and costs involved.

Target your market

This is the only platform we have suggested that unfortunately is not completely free. It does come at a monthly subscription cost and has additional fees charged based on use. However, if your Side Hustle is starting to grow and you want to reach a bigger audience in SA, then this is a great place to start your expansion!

Knowing your target market is critical to choosing your sales strategy and how your present your Side Hustle. Here are our key elements to best utilise your target market on Takealot:

You will already have a good client base if you are willing to pay for this option. So, use the same target market that got you this far! Ensure it attracts your market with a clear description, image gallery and title.

This will make or break your sales. Consumers will be attracted by your product title and image, but you will be able to convince them to purchase your items through your description. Make sure it is clear, specific in the product detail and highlight the quality offered!

You will know what your target market is looking for and what your product is. So, make sure you use the correct product tags to ensure your items show up when searched for.

Takealot for business course
Takealot for business course

Platform Tactics

Takealot has a wide variety of tools that you can use to promote your Side Hustle. Here are some great options to use if you decide Takealot is the platform for you:

Reviews

Any customer that purchases your items can post a review of the experience and product received. Make sure you meet their expectations with each product, and if something is not up to standard, ensure the client is handled with care and is happy in the end.

Cost Vs profit

As this platform will indeed cost you money each month to use, you need to make sure it is worth your while. Do your homework before signing up by adding up all of the costs Takealot have identified that you will be spending. You need to be confident that you will make this amount back and more if it is going to be worth your time and resources.

Quick Question

What can an unhappy customer do if not handled with care?

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