Lesson One
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Lesson One
You could have the best Magwinya’s in all of Cape Town, but no one will know about it until you tell them! Word of mouth will only get you so far and generally, it is restricted to your local community…
That is where the power of Social media platforms step up to promote your Side Hustle. Not only can you showcase your products and services online, but you can engage with people all over South Africa that you never would have met otherwise. This powerful resource also comes at the amazing price of FREE (Unfortunately you still need a phone and data).
We will show you what you need to best use the variety of platforms available to you, with some tips and tricks to meet your target market!
Always something to constantly remind yourself, this is not your personal space! When you create a business profile, you need to ensure it is separate from your personal life, beliefs, and opinions. You probably have an actual personal account already and should continue to use that for your own expressions.
When you are setting up a Side Hustle profile, you will have your business logo, name, contact details and offerings. You want people to fall in love with your brand and actually pay for your products/services. So therefore, it is critical that you do not risk the brand of your Side Hustle with your own agendas!
Always keep the two separate to ensure your Side Hustle can be promoted as its own brand…
When setting up any business account, there are a few key functions to understand that are generally the same across all platforms. Make sure you understand these components to maximise the platforms you choose:
Every platform will have an option to change your account into a Business profile. Download the app/open the site and create a profile with your personal details. Once created there will be an option within the account menu to change to a Business profile. You can have both a Personal and Business profile for your account, so keep them separate!
This is not a once off billboard or magazine folder! You need to post regularly, update your profile when needed, and engage with your audience. Treat it as an active community with the people that want your product or service. Respond to comments, messages, or mentions you may get!
Every social platform allows for Hashtags; these are essential to helping people find your content. Ensure these are specific to your offering that you have, keep it relevant to your industry space. You can also leverage off from current trends and events on going.
On which account should you market your Side Hustle?
