Lesson Five
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Lesson Five
Facebook is comfortably the most used Social platform across the world, with just under 3 BILLION users recorded up to 2022. Within South Africa, that number is up to 25 MILIION from 2020. This accounts for over 40% of the entire population in South Africa – talk about reach!
According to Statista – The largest age group recorded as users on the platform is between 35-44, closely followed by the 25-34 age range. However, there does remain a large portion of South African users on Facebook across all age groups.
Facebook even have their own content on how best to use the “Marketplace” for your business, check out the link below for their tips and tricks on offer!
With the majority of Facebook users being between the ages of 25-44, this platform is full of South Africans with expendable income. As long as you have identified your specific market, then you can tailor your approach to attract your audience.
Knowing your target market is critical to choosing your sales strategy and how your present your Side Hustle. Here are our key elements to best utilise your target market on Facebook:
You know who your current clients are and what group they fit into. So, your Facebook profile can be tailored to appeal to the same target market.
We will touch on Marketplace shortly, but the Facebook groups are also a great place to start selling your items. Each group can have up to thousands of users that are all looking to buy and sell, just find a group that fits your niche! Search for “Buy & Sell groups”.
The truth is people do not trust everyone on Facebook. So, you need to ensure your profile is as detailed and transparent as possible. Include a good picture, location and as many contact details as possible. This will help others to feel comfortable in buying from you.
Facebook has a dedicated space called Marketplace that is solely for people to buy and sell. Perfect for you to showcase and advertise your Side Hustle for free – Here are some tips:
Your photos can make or break your sales, so make sure your items listed are clear, good quality images to impress the customer. You can add 10 photos, so don’t be shy to use up all of the spots – This is your time to show off your product/service.
Use this space to be very factual about your product. People want to know exactly what they are getting. You can add tags to identify what category you fall into.
Marketplace offers a huge amount of traffic to view your items. But you need to ensure they know exactly where you are. Always make sure your location is stated clearly so your community can find you!
You can rate other users on Marketplace, and likewise they can rate you. So, ensure your conduct and customer service is great to ensure you get the best ratings. Future customers will review your ratings, and poor ratings could put a few people off.
What element of your business are you sharing with a Location tag?
