Lesson Four
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Lesson Four
Twitter is a social networking platform that is a type of microblogging by sending “Tweets” to your network and other users. Twitter reached a total of above 420 MILLION users across the world. With the largest age range on Twitter being placed between 25-34, followed closely by the age range of 35-49.
According to Statista – Twitter has a total of over 9 MILLION users in South Africa. The Twitter algorithms are known to favour consistency, so we will cover the concepts you need to gain traction on this widely used social platform.
Twitter is a great space to use for Brand advertising and networking. Interaction and engagement is key to building your client base and showing your value, you should look to share your values and problems you solve in the world.
Knowing your target market is critical to choosing your sales strategy and how your present your Side Hustle. Here are our key elements to best utilise your target market on Twitter:
You know who your current clients are and what group they fit into. So, your Twitter profile can be tailored to appeal to the same target market.
Twitter really lets you customise so much about your profile. You can even choose a “Handle” that best reflects your brand and Side Hustle. Always “pin” a tweet that best describes your Side Hustle for those first-time viewers looking at your profile.
It is always helpful to find other users and businesses that match your brand and market. Follow them to keep up with what’s happening in your industry space.
Twitter has a wide variety of tools that you can use to promote your Side Hustle. Here are some great options to use if you decide Twitter is the platform for you:
There is so much going on in the Twitter space, so Hashtags help your audience find your posts. Use as many Hashtags (#) as you need to best describe what you are posting about so your target market can find your tweets every time!
Twitter allows you to find and use keywords that directly relate to your business and brand. This helps you find content that associates with what you offer. Use this tool to identify users and promote content to your advantage.
Sounds obvious but can be easily forgotten! Every single tweet you post should include a link to your website, or at least a contact email or number. Don’t always expect your clients to go looking at your profile for a way to get hold of you – Make it easy for them!
What should you always include with your Twitter posts?
