Lesson One
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Lesson One
All the planning in the world won’t get you to the end. Yes, it is helpful, but sometimes you just have to start creating your products! So, for now, set aside the planning and business side of things and let’s focus on the actual product/service you are offering.
This means you need to perfect the process and make sure it is easily replicated. This is an important part of your Side Hustle as you need to ensure you can handle the possible volumes of orders.
We can do this, by clearly identifying a simple and effective process to create your product whenever you need it!
Let’s start with a tester – You will need to create your product from start to finish. As you go through the process try and identify easier ways of doing it and always ensure the quality is perfected. Once you have baked your goods, so to speak, you will need to get some feedback.
Make a few samples for you family and friends – Regardless of what it is you are creating; your closest humans can always be a good source of feedback. Make sure you let them know exactly what it is you are trying to create, then collect as much feedback and opinions as you can from them. This is what you need to improve your offering and get a perspective that is less biased than yourself!
Once you have amended your product based on the feedback you received, you should have a better-rounded product to start selling.
If you and your friends are happy with the final outcome, then make a template of it! We can do this by creating a “process guide” on the exact specifications needed to recreate the approved product/service. So, you will need to create the product/service once more – but this time focus solely on writing down every single step, ingredient, time spent on each phase until it is completed.
This document is now your secret weapon to produce your unique creation and needs to be safely stored somewhere. You can now use this every time you need to make another order on demand with minimal fuss.
This process guide should also be used to make your own requirements going forward. So, list the full time it took you to create the product in full – This is good to know for when a client asks when you will have a product/service completed and ready. You can also make sure you have a constant supply of the items required on the list to create your end result!
Select a few people you know and ask them to be a part of your trial period. You will need to create the exact product/service you are offering and let them experience it as a customer would. Ensure you get their feedback and a written review!
As part of this process, make sure you take photos and videos of them enjoying and using your product. These images should be used for your promo posts and advertising!
You can now use these images and videos in any way you want to showcase this to your customers. This could be a set of 3-5 images you send over WhatsApp, a Facebook page you create to show your products, and anything else.
What should be included in your “Process guide”?
