Lesson Three
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Lesson Three
This is your first and most commonly used Social media post. It will be simple, clean and clear, with the aim of introducing your Side Hustle to the world. All it needs is your Logo, Side Hustle name and tag line if you have one. If you don’t have a tag line, then just a simple statement of offering (Example being – provider of handmade beach footwear).
You will then finish it off with your contact details for anyone to visit your products or contact you for more info. This is not the post design to be adding in your product pictures as of yet, think of it more as a virtual business card.
See below idea created for Sunshine Slippers – All for free within Canva!
This is the type of post you will create to give your audience context and visuals of your product or service. You can create a few of these to have stored for your weekly posts as needed, but always ensure the information is still correct before posting.
You will include the Logo or name of your Side Hustle; no tagline is needed. You will have one larger heading to identify the purpose of the post (Example would be a discount, limited edition, or a description of your actual product).
Lastly, you will include the actual content and price of your product or service. Be as descriptive as you like but ensure the customer can understand what you are offering and how much you are charging.
These are the once off promotional designs you would create for a unique event, campaign promotion or introducing changes. You can make these as you need to promote a different angle of your business and showing extra value offered.
The core design elements will remain the same as before, a Logo/name, Large headline, and content provided. These posts can be more creative and personal if you are trying to create your brand identity and instil some personality.
See above idea created for Pat’s Hats for a June promotion – All for free within Canva!
Which element should always be present in your social media posts?
