Lesson One
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Lesson One
You may know your value, but others won’t until you show them! So, for your Side Hustle to both survive and thrive, you need to be consistently reminding the world of what you offer. This means posting updates, specials, and any content you find valuable for your target market.
This not only informs your audience of your products/services you have available but also reminds them of who you are and what you are all about.
So, don’t be afraid to post every week, rather be persistent than forgotten!
It would be easy for anyone to give you the short answer and say post every day. However, this is not a full-time job, and your time will be limited. So, what we recommend is setting a weekly schedule for yourself. This is simple just a ruling you put in place to say I will try to post about my business at least twice a week on specific days. You can do more or less, but it is better to set a goal that you can aim to achieve.
When posting as a brand, the point is not to be controversial or relevant to the events of the world. This process of regular updates is more aimed at reminding your market of your brand and showing your value. So don’t feel bad if you miss a week here or there, just set a goal that is realistic for yourself to maintain.
In short, we say around twice a week!
Your content will always need to be relevant to your Side Hustle and what is brings to the table. For now, you are not trying to give political or social comments to gain interest from the public, you need to keep the focus on your business. The below three types of posts are where you should always aim to be:
The staple diet of your promos. This is any post that shows an image of your product/service along with some helpful information. Include your name, contact details and how to place an order. You can also include promotions, new products, and your portfolio.
This is any post that states who you are as a business, what you are selling and your general ambition. It’s a great category to get your market to align with your values, brand, and goals. Remember to state the gaps in society that you are there to fill.
This is a great way to be different from your competitors and more formal businesses. By adding in some of your own humour, witty comments, and general positivity, you can start to create some personality for your brand. This includes adding in any bright colours you prefer and bold designs if you dare. Just remember to remain mindful of the world views and try not to step over people’s beliefs in any way.
How often should you aim to post each week?
