Lesson Two
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Lesson Two
With over a BILLION people using Instagram around the world, it is one of the most popular platforms to use. Various sources state the amount of people using the social platform in South Africa alone is around 5 Million + on a monthly basis. With so many people using the platform, and a great ability to showcase your Side Hustle visually, it can be a powerful sales tool to be used!
According to Statista – just over 70% of the total users on Instagram are below the age of 35 years. With most users falling into the age range of 25-34, followed by the age range of 18-24.
Instagram even have their own content on how best to use the platform for your business, check out the link below for their tips and tricks on offer!
With the majority of Instagram users being between the ages of 18-34, this platform is perfect if your own target market overlaps with this group. But it is not essential, as long as you have identified your specific market then you can tailor your approach to attract your audience.
Knowing your target market is critical to choosing your sales strategy and how you present your Side Hustle. Here are our key elements to best utilise your target market on Instagram:
Categorise your history of clients that have already paid you for your services. Put them into categories to figure out what your largest market group is.
Tailor your Instagram business bio to represent your target market. State the product or service you offer, but more importantly identify the problem you are solving for your customers. Add in some personality and highlight your strong points.
Instagram has its own free tool that provides you with analytics. This is information on who engages and sees your profile and content. You should always be checking in on these stats to see if your target market is changing and what works best.
Instagram has a wide variety of tools that you can use to promote your Side Hustle. Here are some great options to use if you decide Instagram is the platform for you:
Each post has the option for you to add in the location. This is a great tool to let your audience know exactly where you are open for business.
Anytime a customer posts a positive comment about your product/service, repost it to show the world your value and customer satisfaction. Great for free marketing!
Your post content is irrelevant if no one clicks on it. So, you need to have a great, attention-grabbing caption to catch the eye of the user. Words like Sale, Discount, Limited edition, and Best sellers are trusted favourites to try out.
Run promotions and competitions that are exclusive to your followers. This will encourage others to follow you just to be included and gets you a bigger audience.
What element of your business are you sharing with a Location tag?
