Lesson Three
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Lesson Three
TikTok is a video-based platform that allows you to grow your network by creating your own videos. With most videos posted between 15-60 seconds in length, they key is to promote participation through challenges, reveals, and call to action videos.
The TikTok platform reached over a BILLION users since 2021 and continues to grow in popularity. The largest demographic for users on TikTok are between 18-24 and account for around 40% globally, followed closely by the age range of 13-17.
In South Africa, the TikTok market is just over 6 million users and largely considered to be the younger generation of 25 and under. Various sources claim that the average user opens up the TikTok app more than once a day.
This social platform is a video only tool and allows for significant engagement and unique advertising options to the younger target market of 25 and under. Therefore, it is expected and acceptable to create videos on your phone, with no budget and a very personal approach.
Knowing your specific target market is critical to choosing your sales strategy and how your present your Side Hustle. Here are our key elements to best utilise your target market:
Identify your current clients age range, if the majority fits into the 25 and under group then this is a great platform for your Side Hustle.
Create videos that show off your product being made, used by customers and even your personal journey and ambitions. You can get creative and personal to sell it!
TikTok also has an analytics tool that allows you to see your engagement. Regularly check these insights to understand your market and audience.
TikTok has a wide variety of tools that you can use to promote your Side Hustle. Here are some great options to use if you decide TikTok is the platform for you:
Follow creators you associate with and admire, check out their style and current trends for inspiration. Apply the same concepts into your own videos to stay relevant.
Get some of your trusted clients to create engaging reviews on video of them using your product/service to show its value. This gives a more personal, authentic feel.
Always try to spice up your video content with the many effects available for use, and always pick a song that fits your brand or one that is currently trending on TikTok.
Use as many free resources as you can to get the best videos possible. Options like Canva are great to make videos with effects and music. This is an easy-to-use free option!
What is the biggest Age range to target on TikTok?
