Lesson One
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Lesson One
“If you want to go quickly, go alone. If you want to go far, go together.”
– African Proverb
If you don’t tell your target market what you are selling, they won’t know you are selling anything. Regardless of what you want to sell, you need to find the right people willing to take you seriously. This step in your Side Hustle is crucial as you are always working with limited time and resources. So of course, you want to spend all of that time selling to your specific target market.
Yes, the people that end up buying your product/service may all be different and varied. But you always need to have a specific type of consumer in mind that will determine how you sell yourself, where you sell it and the customer experience they will get.
This is done by identifying your product/service bio and creating a “User Persona”.
You have already decided on what product or service you will be selling as your Side Hustle, but you need to be able to explain what you’re selling through words/text. This process is all about ensuring your customers know exactly what they will be getting from you in this transaction. It is important not to mislead your customers with false promises or unreal expectations, this will lead to a bad reputation and a loss in return customers. You also don’t want to under value your product/service. So don’t be afraid to get creative with your Bio.
Below are a few pointers to start describing your offerings:
Think of what people would google to find what your selling.
A short but factual description of what you offer.
What other value comes with the product/service.
This is the next step in identifying your target market, by creating a fake character profile! You will essentially be making up the details and personality of your perfect customer. This is not the type of person you want to buy your service/product, but it the person that would most value/need your offerings. By creating this character, you can then start to identify how they think, where they shop, what social media do they use and many other habits that you can leverage off from.
These little details will direct your sales techniques, branding and value you offer, to meet that target market.
Next we can figure out what demographics you need to research in order to create your very own “User Persona” !
A description of your product/service is called what?
