Lesson One
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Lesson One
Imagine if every famous painting or sculpture in the world had no name on it. No artist signature or card to let you know the amazing artist that created this masterpiece. How would you be able to find more of their work, even worse, how would they get the credit and recognition they deserve?
That is essentially the true value of a name and recognisable logo for your Side Hustle. If you make something that people value, then you should be proud to put your name on it for the world to see.
Your Side Hustle’s name and logo will be how people identify you and the product/service you offer going forward. So, make sure it is one worth remembering!
Now, although you have free reign over picking your name and logo, you don’t want to get carried away and come up with something that doesn’t relate to your offerings. Yes, it can be fun and interesting when you see a really unique and magical name like Armageddon, but it doesn’t always make sense! So, you need to find a creative yet logical name and logo for your Side Hustle that makes sense for your brand.
Therefore, it is a great idea to list all of the qualities and values of your Side Hustle. This list is the best possible description of your business and what it intends on bringing to the market. You can then start to associate names and logos that perfectly relate to what you stand for and what you bring to the table.
Ask yourself the following questions to make the list of values and offerings for your Side Hustle. You can then reference off from these items when creating you very own Business name and logo. Don’t be scared to pull out the old pen and paper for this course!
What core product/service am I offering?
Who are my target customers – what defines them?
Do I want a professional or personal business appearance?
Is my Side Hustle more creative or functional?
What is the key value/trait I want to build in my customer relationships?
The answers to these questions will give you a specific insight into the type of connection you will have with your customers. You can then start to associate visual representations and ideas that best embody these core points. Remember, your name and logo will evolve over time as your Side Hustle does too – So try keep it simple and clear for your first time!
Should you Side Hustle name represent what your offerings are?
